Opinions vary about the real significance of terroir. For some, the cultural foundations are most important in a kind of philosophical, metaphysical way. For others, it is the physical environment in which the grapes grow, are harvested, and finally turned into wine. For the more cynical it is just a marketing ploy, something to make the purchaser and imbiber feel good. The French have honed this to a fine art, to the point where only wine from Burgundy can be called Burgundy, or Champagne from a region and appellation of the same name in north France. Continue reading
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